6 Tips for Setting Goals You’ll Actually Follow With (Published by INC Magazine)

Kevin Hong is the author of The Outlier Approach, Chief Sales Officer of Cinema Intelligence and co-founder of Dealflicks.

There is no one right way to give feedback, according to Kevin Hong, CSO of Cinema Intelligence and author of The Outlier Approach. “Everyone’s communication style is different, so customize,” he says. To do this, you must put in the effort to get to know your employees and, specifically, what communication types work best for them.

“Before we make any hires, we go through a rigorous culture test, making our employees take various personality tests, including the Myers-Briggs,” he says. “While some like to have a nice feedback session at a bar or over lunch, others might prefer the ‘sandwich technique.’ Know your team!”

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